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Why Your T‑Shirt Should Feel Like Confidence, Not Just Clothing
Open your wardrobe on a Monday morning and your hand will always reach for one thing: the T‑shirt that makes you feel most like yourself. That is the real test of a good tee. At LURI, every piece is designed with one question in mind: will you actually live in this, or…
From Sketchbook To Street: How A LURI Tee Is Born
Most people see a T‑shirt only at the final stage—pressed, packed, and ready to wear. At LURI, the story starts much earlier, long before the fabric hits your skin. This is the journey of how a single tee goes from a raw idea in a sketchbook to the piece you add…
How To Read The LURI Size Chart (And Find Your Perfect Oversized Fit)
Picking the right size online can feel like a gamble. At LURI, the goal is to make it as simple and stress‑free as possible, especially because oversized fits work differently from regular slim T‑shirts. This guide walks you through our size chart and shows you exactly how to measure your favourite…
Your Next T‑Shirt Obsession Starts Here
Open your wardrobe and count how many T‑shirts you own. Now count how many you actually love wearing. That gap is the reason LURI exists. This brand isn’t here to give you “just another tee” – it is here to drop pieces that feel like your main-character uniform. LURI is for people who…
How To Take Care Of Your Premium Supima Tees So They Last Longer
When a T-shirt is made from premium Supima cotton and detailed artwork, it deserves better treatment than being thrown into a random wash cycle. A few small care habits can keep your LURI tees softer, sharper, and looking new for a long time. 1. Read The Care Label (And Actually Follow…
Why Premium Supima Oversized Tees Are Worth It (And How They Change Your Everyday Fit)
Why Premium Supima Oversized Tees Are Worth It If a T-shirt is what you wear the most, it should also be the piece you compromise on the least. At LURI, every oversized tee is built to feel like your favourite hoodie and look like a statement piece straight out of an…
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