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WHO WE ARE
Focus on simplicity with finest fabric
About LURI
LURI is a modern streetwear label born from an obsession with detail, storytelling, and fabric quality. Every piece is built around one idea: make everyday essentials feel like limited-edition art you actually want to live in.
Our Fabric Obsession
Most T-shirts are treated as disposable. LURI takes the opposite route, working with premium Supima cotton and elevated constructions to create tees that hold their shape, drape beautifully, and stay soft wear after wear. The goal is simple—once you wear a LURI tee, everything else should feel average.
Art Meets Streetwear
From anime-inspired characters to bold animal and graphic motifs, each design is treated like a canvas. The prints are sharp, expressive, and built to stand out without feeling loud for the sake of it. Whether it is a minimal chest print or a full-back illustration, every graphic is designed to tell a story.
Designed For Comfort And Confidence
LURI leans into relaxed and oversized fits that move with you, not against you. The silhouettes are made to work across moods and occasions—whether you are dressing up with layered fits or throwing on a single tee and stepping out the door.
Built In India, For The World
LURI is proudly created in India, collaborating with carefully chosen manufacturing partners who understand that consistency and quality are non‑negotiable. The brand is committed to small, thoughtful drops instead of mass, forgettable collections.
More Than Just Merch
For LURI, clothing is a medium for culture: anime, music, sport, and street energy all stitched into fabric. The community around the brand matters as much as the product itself, and every new drop is an invitation to be part of that story.
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