LURI Supima Cotton: Built for Pure Comfort

LURI T‑shirts are crafted from 100% Supima cotton, a rare extra‑long staple fiber known for its strength, softness, and rich color.​ This means your tee feels smoother on skin, keeps its shape, and looks new even after many washes.​

Why it feels better on body

• Extra‑long fibers make the fabric naturally softer and gentler for all‑day wear, even on sensitive skin.​

• Supima is highly breathable and moisture‑wicking, so you stay cooler, drier, and more comfortable in warm, humid weather.​

Long‑lasting quality

• Supima cotton is up to twice as strong as regular cotton, meaning less pilling, fewer holes, and a tee that lasts longer.​

• The fabric absorbs dye deeply, so LURI colors stay vibrant and rich instead of fading after a few washes.